With an fcap of 2, what is the maximum amount of times an ad would be served to one person in a day?

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An fcap, or frequency cap, is a rule set in digital advertising that limits the number of times an ad is shown to a specific individual within a defined time period, such as a day. With an fcap of 2, this means that each person can see the advertisement a maximum of two times in one day. This limitation is often put in place to prevent ad fatigue, ensuring that the audience doesn’t become overwhelmed or annoyed by seeing the same ad repeatedly, which can diminish the effectiveness of the campaign.

Choosing a frequency cap of 2 allows advertisers to strike a balance between providing enough exposure to create recognition and recall while avoiding the pitfalls of overexposure. Hence, the correct answer clearly reflects that the ad would be served no more than two times to any one person in a single day under this specified cap.